Sharing, self-dependence, self-expression, civic responsibility, style, desire for freedom, creative spirit. What may seem a catalogue of values that underpin the Dainese Settantadue spirit, is actually a list of pillars upon which one of the most extraordinary events in the world is based: Burning Man. First held in 1982 as a party for few friends, the festival has had an incredible growth spurt and it’s now joined by people from all over the world, inspiring generations of culture-adventurers with its complex set of values and interactive activities. Burning Man is one of its kind: every year about 70,000 people meet in the Black Rock Desert, Nevada, a four-hour ride from the closest built-up area, and set up an actual community out of the thin air.

Share is the word.

Burning Man usually takes place in the last week of August. Due to the “leave no trace ethics” whereby all participants are required to minimize the environmental impacts of their campsites respecting the wildlife and leaving the area pristine, the attendees won’t find any pre-positioned staging. They will have to provide for themselves not only as regards their own housing, but also arranging food stands, facilities, temporary buildings and creative spaces, all immersed in an atmosphere of cooperation and sharing. Burning Man is a fully engaging experience: once you try it once, you won’t be able not to dream of returning and breathing that air of liberty, communion and self awakening.

A literal burst of creativity.

On the artistic side, every exhibition or installation or performance is inspired by a driving theme, yearly chosen by the organizers. Some remarkable themes have been The Seven Ages, a journey through eras, The Green Man, focused on environmental sustainability, or Da Vinci’s Workshop, a crazy investigation over shapes harmony.
Black Rock City, that’s the name of the ephemeral town built by the Burners, has a peculiar arrangement. All structures are staggered in concentric circles around the Burning Man, a gigantic puppet after which the festival is called: it gets torched on the very last night of the festival, as final step of the eight-day summer solstice ritual, when the collective exaltation is skyrocketing.
The attractions include interactive sculptures and buildings, outlandish art cars, experimental exhibitions and shows of any kinds: body art performances, live music, line dancing and much more to be discovered on the spot.

Great destination, great installations.

Although the amenities array is incredibly ample, art installations happen to be the most appealing ones. In 2018, the yearly theme was I, Robot, and all the activities were marked by a sci-fi, technological slant, with scenic outcomes in terms of visual impact.
The Orb was one of the most spectacular pieces of last edition: a 26 meter diameter reflective, inflatable airborne sphere perfectly looking like a full moon. Still, Perpetual Consumption Apparatus was quite awesome: a 10-meter tall installation made with steel shopping baskets assembled in a vortex, depicting a never-ending spinning gyre. Yet another impressive one: Rainbow Bridge, an almost forty meters deck made of sparkling colorful LED lights. And that’s nothing compared to what can be experienced there: saddle up and take the road down to the Nevada desert!