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Renato Montagner, Dainese Settantadue art director, is a designer working in his Venice studio ChangeDesign.  From California to South Korea, he collaborated with artists such as Scott Campbell and Cleon Peterson. He reveals here some of his inspiration for the first collection.

“Brands often have huge archives and just want to reintroduce concepts to the market. Here it’s completely different: for 45 years Dainese witnessed and contributed to the evolution of motorcycling gear. I tried to catch some moments of this development not explicitly related to some specific moments regarding winning heroes, but to something more day-to-day.

“We want to tell stories of people who love motorcycles, but are not bikers.”

My best example is the old Toga leather suit: it didn’t belong to anyone famous, but it was truly good looking, and the guy was super stylish in the colour choice. The same goes for many other products, such as the Chiodo. It is not directly related to Dainese products, but to the fact that Lino Dainese collaborated with many different designers like Yohji Yamamoto or Louis Vuitton, as the Vicenza area is widely known for excellent leather craftsmanship.”

The Patina jacket as well shows the great skills that Dainese has in working leather. It is born from a collaboration with Othelo Gervacio, a NY painter I met while working with Scott Campbell. He is a Harley Davidson owner but doesn’t look like a Harley biker. Loves motocross but just because he wants to get dirty and hear the roar. And he loves Valentino Rossi as well, even without being the typical Rossi fan. Othelo fully expresses the freedom of not wearing a uniform: not a biker, not a cafe racer, “just” a guy who loves bikes.

“All Dainese Settantadue customers have one thing in common: their love for motorbikes.”

They don’t need to be perfect or to fit in a trend. Are self-confident, being either waiters, lawyers or anything else. Love bikes and are cool in themselves, no need for external approval. Perfection is boring. This approach is the real value of Dainese Settantadue and reflects the true Italian way as well: freedom of self-expression.”

The trait-d’union of this first collection is the way Dainese worked in the origins. Every garment has a specific leather, treatment and peculiar details coming from single products of the past. Not revisited, but contaminating.

Dainese Settantadue expresses a more relaxed way of living, but all jackets have hi-tech protections inside.

What about the future? Well, I can’t say much at the moment, for obvious reasons, but for sure we will have a different collection every year, connected to specific suggestions. This first is about leather. The next will be about the desert and so on. It will all be a matter of attitude, not fashion.